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Copyright Information

What is Copyright?

Copyright is an internationally agreed set of rules that cover the creation and ownership of materials. It is most commonly applied to published books but also includes digital information, music, movies, videos and other works of art and industry. What is covered is the particular expression of an idea, rather than the idea itself. The rules protect the designer's/creator's rights to allow the copyright materials to be used in whatever way he/she decides. Copyright lasts the life of the author/designer/creator plus another 50 years.

VARK copyright is similar to the copyright for computer software, works of art or print materials.

How can I use it?

To use VARK legitimately you should seek permission from the copyright holder by emailing neil.fleming@vark-learn.com. Explain how you plan to use VARK resources and include detail about the number of users in a year and, if you are a business and some information about your funding.

Is VARK Copyrighted?

VARK is copyright and those who use it are included within the copyright laws of their country. The VARK copyright covers:

  • VARK Questionnaires.
  • VARK Helpsheets.
  • VARK Software.
  • VARK Training Resources.
  • VARK PowerPoint presentations
  • VARK Website content
  • VARK Articles.

The word VARK and its Trade Mark.

The word VARK was launched in 1987 by Neil Fleming and trade marked in 2012. The seminal publication appeared in 1992 in the following publication and should be cited as such:

Fleming, N.D. and Mills, C. (1992), Not Another Inventory, Rather a Catalyst for Reflection, To Improve the Academy, Vol. 11, 1992., page 137.

Prior to Fleming's work, VAK was in common usage and probably dates back to the Greeks. Fleming split the Visual dimension (the V in VAK) into two parts - symbolic as Visual (V) and text as Read/write (R). This created a fourth mode, Read/write and brought about the word VARK for a new concept, a learning-preferences approach, a questionnaire and support materials. These are protected by copyright and the word VARK by trademark (2012).

Does it cost money to use the VARK copyright materials (the questionnaire, helpsheets etc)?

The general rule is that you will need to pay something for the right to use the VARK copyright materials if you are making, earning money or adding value while using VARK as part of your work. For example, where a private, non-school or college organization wants to use our copyright materials to enhance its business or reputation using a mix of salaried staff and or volunteers we expect to be paid for our resources. See the Examples below if you are unclear or send us an email. Professional trainers, business firms, professional sports organisations, publishers and book authors, government and state agencies, government departments and government ministries should apply and pay for the use of the copyright materials. The amount paid for copyright release can be easily covered by most budgets and, well-organised organizations have a budget allocation for such use.

Does anybody use it for free?

Some VARK copyright materials (including purchased materials) may be freely used by teachers, professors, and tutors in their own colleges, universities and high schools. It is polite to request permission. For rather obvious reasons, the VARK questionnaire and other VARK copyright resources may not be placed on other websites. If you are an organization or individual developing resources for students or teachers in high schools, universities or colleges it is not free. See the table below.

What about publicly funded projects and businesses?

These organizations and projects pay their staff so VARK is not free for them. If VARK is being used as part of your paid work, you should request permission and expect to pay. VARK is not free just because you are working with the unemployed, the disadvantaged, the unwaged or the unfortunate. If it enhances your performance you should be willing to pay for that, and budget or set fees to cover that cost.

What about not-for-profit organizations?

Not-for-profit organizations usually pay their staff so VARK is not free for them. Answer this question. Is VARK being used as part of my paid work? If the answer is Yes! then you should request permission and expect to pay. VARK is not free just because you are working with the unemployed, the disadvantaged, the unwaged or the unfortunate. If it enhances your performance you should be willing to pay for the value added.

Including VARK for delivery in other countries?

One of the requirements of the Berne Convention is that countries signed to the Convention exercise national treatment in their administration of copyright. This means that foreign copyright owners of other countries that are signatories to the Berne Convention are afforded the same level of protection as national copyright owners. If an educational institution prepares a course designed for delivery in an institution in another country then any copyright materials used within that course must be authorized both in the country of origin and the country of destination. If the course is being developed for sale to the other institution then in the first instance the copyright material is being used for a commercial purpose. In the country of destination it is likely to be for educational purposes. Whatever the purpose, the copyright owner is entitled to expect payment for use.

What about including it in books and handouts?

It may not be published in either paper or electronic form without the consent of the authors. See our publisher's page.

If I get permission to use VARK how should I acknowledge it?

Copyright Version 7.1 (2011) is held by Neil D. Fleming, Christchurch, New Zealand.

SOME EXAMPLES

Examples Decision
I want to use VARK once with a small number of people. May I use it? We have a convenient way for you to pay and it is inexpensive because it is based on the number of users. Why not ask?
I want to alter the questions and just use the ideas in VARK. DON'T. You are breaching copyright law. Use a non-copyright or public-domain questionnaire from somewhere else.
I want to put VARK stuff on my/our website in my own way. DON'T. You are breaching copyright laws in your country. Permission will not be granted.

My business wants to use the VARK materials to help train staff, or to sample our clients or ...? You should apply. We have a convenient Business Membership where we host a website for you to collect the VARK data about your clients. An initial allocation of 100 users is included. There are a number of other VARK Membership privileges including access to a cache of VARK resources and a calculator for VARK scores. The initial annual fee is $NZ650 reducing to $NZ325 for subsequent years. Currently (April 2012) these amounts convert to $US521 and $US260 or 328 and 164 pounds sterling. Enquire now.
My business wants our clients to get their VARK scores and we would get a record of those scores. You should apply. We have a Business Membership. We host a website for you to collect the VARK data about your clients. An initial allocation of 100 users is included. There are a number of other VARK Membership privileges including access to a cache of VARK resources and a calculator for VARK scores. The initial annual fee is $NZ650 reducing to $NZ325 for subsequent years. Currently (April 2012) these amounts convert to $US521 and $US260 or 328 and 164 pounds sterling. Enquire now.
My business wants our clients to get a VARK Profile of their preferred learning in a business/government environment not a student one. We can host a site for your clients and after they complete the VARK questionnaire online they will receive a pinged VARK PDF profile immediately on their browser. You will get a record of their data. The price is determined by your numbers and the design of the profile.
My business clients want to get VARK Profiles (as above) that also contain marketing information about our business. We can work with you to design a set of Business Profiles that contain your information and the clients' preferred learning strategies customized to their VARK scores. The price is determined by numbers and the design work for the profile.
I want to use VARK as a trainer/coach/mentor. May I use it? You will need a Business Membership as above or a negotiated limited use.
My organization designs and sells educational materials and we want to use VARK in those. You should apply and we will negotiate an appropriate fee to match your budget.
I am working on a coaching framework. You should apply and provide information about the framework and its use. If it is for a national or regional sports body an appropriate fee will be required.
I am working with an inner city group of disadvantaged youth on a government-funded, not-for-profit project and we think VARK could be helpful. You should apply and pay for copyright permission to use VARK. Government agencies, state and city projects have budgets for copyright release.
I want to include the VARK questionnaire or helpsheets in a book I am writing. You or your publisher should apply and pay for copyright permission. See our Publisher's page.
I want to use the VARK questionnaire with a group that I am training. The course is free for them. You should apply and pay a fee for permission to use this copyright resource. VARK is not free merely because your course is free.
I am a trainer in a military academy or a government or state agency. You should apply and pay for copyright permission. Federal government and state agencies should have budgets for copyright release.
I am an unpaid volunteer training tutors to work in schools. VARK is free for your use.
I am a professional coach and I want to use the VARK questionnaire just once with my players/athletes. You should pay for copyright permission. See Example 1 above.
We want to use VARK for a curriculum package to be used in another country. Permission is required. As it is likely to involve a commercial arrangement, a negotiated payment will be required.

VARK - The Younger Version

This is a version of the main VARK questionnaire modified for those aged 12 to 18. It was updated and revised in September 2007. It may be used for faculty or student development in colleges and high schools if attribution is given. It may not be published in either paper or electronic form without the consent of the authors.

The acknowledgment should use these words:

Copyright is held by Neil D. Fleming, Christchurch, New Zealand.

VARK - Other Language Versions

You should acknowledge copyright to Neil D. Fleming and the name and title of the person(s) who did the translation. That information is clearly attached to each other-language version.

VARK - The Athlete's Version

Copyright of this version is held by Julia L. Dunn, Whitman College, Walla Walla, Washington, USA (509) 527-5911, dunnjl@whitman.edu and Neil D. Fleming, Christchurch, New Zealand. Neil Fleming holds the copyright of the original version of VARK from which the Athlete's version was developed.

 
 
 
 

© copyright 2001 - 2011 Neil Fleming